TOP 10 MARKETING INTERVIEW QUESTIONS TO ASK A HIRING MANAGER

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PREPARING FOR AN 

INTERVIEW?

Throughout a marketing job interview, it's just as important for a candidate to prepare a list of questions to ask a hiring manager.

DISCOVER QUESTIONS

Asking thoughtful questions can help you stand out from the crowd and become the successful candidate.

What projects will I first work on, and what metrics will determine my success?

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It helps you gain a clear understanding of the responsibiliities within the role. Allows you to prepare the most effective strategy to drive core KPI's. Gives you the opportunity to acknowledge whether you have the necessary skill set to reach these metrics.

HOW IT HELPS

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What tools will I be required to use throughout my day-to-day duties?

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By learning about the tools a team uses, it can help clarify what you'll be doing within a role. If you're not familiar with certain tools, you use this as an opportunity to do some research. By even recommending relevant new tools, it highlights that you’re on the cusp of the latest industry trends.

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What is your process for creating a campaign? 

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The internal processes of a company will influence how effective you'll be within a role. If you’re a digital marketer who likes to move in a fast-paced environment, learning about a teams long approval process will indicate that they're not a suitable match. Uncovering this as soon as possible is crucial when looking to make the most suitable career decision.

HOW IT HELPS

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How will my role as a digital marketer align with other departments in the business? 

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Understanding the resources you’ll have access to will help determine how effectively you can perform within a role. If you lack design skills, having access to a design team will complement your weaknesses. If you’re also interested in learning new skills across different areas like design, development, or management - this can indicate that you’ll have the opportunity to learn from others while in your role.

How is your digital marketing strategy divided across channels? 

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HOW IT HELPS

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Will give you a deeper insight into the organizations current digital marketing strategy.  By interpreting the channels they use, you can identify if they align with your current experience and skill set. Pro tip: As a follow-up question, you should also ask how the company came to this split across channels

What is a marketing campaign that's been successful in the past year for the company?

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This will help further clarify the metrics that the organization is focussed on working towards. Pro tip: If you can identify an area of opportunity that they may have missed within their strategy, don’t be afraid to ask if they’d given it consideration.

How does the brand see the marketing landscape evolving over the next 5 years?

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This is an effective way to show that you actively care about the longevity of your work and the impact it will have on the future of the company. By understanding the future roadmap for the company, you can also determine if they’re planning to move in the same direction as your personal interests.

How do you ensure the team remains relevant and up-to-date with the marketing industry?

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This will give a clear indication about the brands commitment for their team members and their personal development. Whether it be allocated budgets for courses, conferences, or even internal training, it will uncover if you’ll have the necessary support to remain proficient in your work.

What percetnage of managers within the company were promoted internally?

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It’s important to identify the potential for your career growth as soon as possible. This will also help share some context around the companies commitment to promoting their own team members before turning to external sources.

How does management delivery negative feedback to team members?

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If receiving feedback is important to you, this question can indicate how well you’ll perform within the role. It can also identify if the management team is transparent within the company, and if they value using negative feedback as an opportunity to collectively solve problems as a team.

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