Digital Marketing Team at Panoramic
Core Values
- Lives Their Mission
- Cutting-Edge Strategies
- Cross-Department Collaboration
- Data-Driven
- Encourages Ownership Of Work
- Supports Health & Wellness
- Fast-Paced Environment
Panoramic simplifies the process of aggregating cross-channel data, building meaningful visualizations, and fostering collaboration among teams for faster, smarter decision making. Our platform shines a spotlight on the insights agile marketers care about most, giving them the confidence to make strategic decisions in support of key objectives.
We provide some of the world’s most successful brands with the tools they need to ingest and uncover powerful marketing trends. Our team of marketing analysts works alongside brands to build truly customized internal data platforms that are used for data analysis, benchmarking, internal collaboration, and more.
Lives Their Mission
Our enterprise SaaS solution is a marketing intelligence platform built by marketers for marketers. Our mission is to address the key pain points marketers experience as a result of today’s complex ecosystem of disparate data sources and marketing tools.
This mission brings us closer with marketing teams to better connect data, systems, and people in a single workspace. As a result, this creates innovative ways to solve unique marketing challenges. We’re always passionate to educate and learn from our clients, building the most effective marketing team along the way.
Cutting-Edge Strategies
As a brand embedded within the digital marketing landscape, we understand the importance of remaining on the cusp of industry trends to maintain a competitive advantage. Our marketing team is constantly working with clients to drive innovative and effective media strategies across a robust mix of digital channels, including; social, search, programmatic and OOH. Our domain knowledge allows us to increase awareness, engagement, and sales for our partners.
We leverage best-in-class tools like Pardot, HubSpot, and Marketo to complement our product – allowing us to generate traffic, convert visitors into leads, and nurture them into customers using dynamic workflows. We take pride in understanding user funnels and lifecycle management, and can confidently recommend strategies that will improve growth marketing KPIs throughout the user lifecycle.
Cross-Department Collaboration
Panoramic is home to the industry’s best marketers, problem solvers, engineers, and analysts. We believe that a diversity of minds and methodologies is the key to unlocking the unrealized potential for our clients. Our growing team is collectively passionate about building the future of marketing intelligence.
By encouraging cross-department collaboration, we’re able to bring new concepts and strategies to fruition and push the boundaries of what’s possible. Our marketing team will often partner with our analytics department to improve the reporting capabilities of our clients’ essential performance metrics. Our lead generation team also works closely with our sales team to create a vision, strategy, and tactical plan for driving new business.
We’re bonded by our love for the industry and we enjoy solving problems together in good company.
Data-Driven
With a passion for using data to glean powerful information, we believe that every insight matters. Internally, our data-driven approach allows our marketing team to learn from past performance results, then set clear benchmarks for future projections. Whether it be optimizing paid media campaigns, landing pages, or even email content through multivariant testing – we’re obsessed with uncovering the unique insights that offer serious value. We proactively gather insights to iterate and improve campaigns, helping us maximize conversion rates across all stages of our client funnels.
Encourages Ownership Of Work
Each of our marketing team members has the ability to work autonomously within our collaborative team environment. We’re eager individuals ready to take complete ownership of projects and flourish in a fast-paced industry.
When we became a certified Great Place To Work, 100% of our team felt they can actively make a difference and are treated as full members – regardless of their position. Our team also agreed that they’re trusted to do a reliable job without managers looking over their shoulders.
As Panoramic continues our rapid growth, each team member plays a critical role in maintaining an employee-first environment that encourages change, cultivates innovation, and drives success.
Supports Health & Wellness
We’re a team that works hard, but understands the importance of each individuals health – both physical and emotional. Our health insurance and wellness programs offer unique benefits to cater for each team members needs.
Each Friday, we host a Body, Mind & Soul class taught by a meditation expert, helping us take time to wind down after another great week. We also offer a monthly wellness stipend, as well as healthy drinks and snacks throughout our kitchen.
We’ve even taken the initiative to form a dedicated culture committee that manages events and programs. This can include organizing our annual holiday party or our diverse wellness program.
Fast-Paced Environment
Our marketing team is eager to learn, and we’re not afraid to ask the tough questions in our pursuit of rapid innovation. Having trust in our team members allows us to proactively work towards the same goal in harmony. Each individual is capable of making things happen quickly without sacrificing quality. Our open office floor plan, team-owned deliverables, and group brainstorming sessions help structure an environment where speed and transparency are paramount.
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