Digital Marketing Team at Bluecore
Core Values
- Lives Their Mission
- Work/Life Balance
- Cross-Department Collaboration
- Team Is Diverse
- Supports Health & Wellness
- Supports Professional Development
- Friends Outside Of Work
Bluecore is a retail marketing technology company that is revolutionizing the way retailers communicate with shoppers. Our mission is to empower commerce organizations, helping them discover their best customers and keep them for life.
Our Retail Performance Cloud harnesses the power of A.I. to build highly effective cross-platform workflows. Our solution harnesses the power of machine learning to match customer data with real-time product behavior. This enables brands to build intelligent marketing communications and personalized campaigns in seconds vs days.
Lives Their Mission
Our team of Blueorians optimize for impact across everything we do. With personalization at the core of our platform, our marketing team is laser-focused on providing the most engaging and relevant communication with our customers.
Our clients continually inspire us to push harder and disrupt how retailers personalize marketing for their customers. Everything we strategize and execute is based around our customer needs and not necessarily what we see others do in our space. In an industry that’s constantly evolving, our team remains nimble and dedicated to solving our client’s biggest pain points.
Everything we do is geared toward making our customers’ lives easier. This is directly reflected in the core functionality of our product. Even our pricing model is based on customer performance, ensuring we only make money when our clients succeed.
Work/Life Balance
We believe that each team member is most productive at different times, which is why we allow employees and their managers to develop work schedules that align with both the needs of the business and the individual. Our remote work program accommodates flexibility for those occasions when life gets in the way.
Whether you’re taking a break to attend personal matters, or you need time away to rest, our PTO vacation policy is uncapped. As part of our generous PTO plan, we also encourage employees to take time off to volunteer for causes within our community, including those that resonate with their own personal interests.
Additionally, we also offer a generous 12-week parental leave policy for new parents. We understand how important it is to spend time with any new addition to your family, especially within these first few months.
Cross-Department Collaboration
With our core mission to better the lives of our customers, we’re committed to using our collective resources to extend our impact. It’s common for our marketing team to collaborate with our customer success, product, engineering, and sales teams to share unique insights and solve problems together.
Internally, we also host company-wide hackathons to tap into our creativity and foster collaboration across departments. Although hackathons are traditionally tailored for development teams, we’ve found our marketing team eager to make meaningful contributions around product innovations.
We’re a close-knit team, but as Bluecore grows it can be difficult to get to know peers that we don’t work with directly. To maintain a close connection, we get to know everyone in our #donutcore channel via Slack. It pairs people together, encouraging them to meet for coffee, explore the neighborhood together, or yes, even getting a donut!
Team Is Diverse
We pride ourselves on the level of diversity throughout our executive leadership team – 30% of whom are female. This is a conscious effort we’re continually focused on expanding throughout our entire organization. In fact, we partner with Life Labs for their Behaviors of Inclusion Training, ensuring our entire team understands the science and best practices for an inclusive work environment.
Our Ladies of Bluecore committee is a collective of women committed to tackling gender challenges at work, growing professionally, and supporting each other. The group meets monthly to discuss topics like taking charge of your career and presentation skills. They stay connected personally and professionally because together, we are better!
Supports Health & Wellness
We understand the impact that living a happy and healthy life can have on each member of our team – mind, body and spirit matter! As each individual has unique needs, we provide an assortment of programs to cater for every lifestyle.
We offer excellent healthcare choices, a monthly fitness reimbursement, as well as a data-driven weight loss program sponsored by our health insurance provider. Our goal is to properly accommodate for each individual’s needs in the best way possible.
Supports Professional Development
We’re committed to the ongoing development of each team member, rewarding them for their hard work. When Alana joined our team as an independent contributor, she was soon given the opportunity to become a Director. We recognize the hard work of each team member and provide the best opportunities to further their personal careers.
Our people team also manages Bluecore University. These are instructor‑led training courses that range in depth from one hour to half-day sessions on subjects like having a growth mindset, leadership frameworks, and project management skills. In our Town Halls and quarterly off-sites, leadership actively takes the time to educate our team on the state of the business, including the next stages of our innovation roadmap.
Friends Outside Of Work
As hard as we work, we know that relaxation and self-care are critical to happiness and success. To maintain this balance, we host a myriad of company events on a regular basis. From holiday parties, trivia nights, team outings and in house social events, we love getting to know each other outside of the office.
We’ve also just launched monthly inter-department happy hours for the summer – a great opportunity for our employees to get to know each other in a casual environment!
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